Blogging advice

How To make your content easier to read

How to Make Your Content Easier to Read

First of all you need to make sure you have a catchy title. If the title of your article is not catchy enough then the reader will not open the link.

Secondly, I must recognise that these days I start by scanning the text of an article before I actually decide to start reading it. And I think that most of the people that read articles online are the same as me, So your article needs to be easy to scan. If it’s not then the reader might not bother to scan at all. You need to organise your content in clear and easy-to-read format so that you make sure that you can keep your readers engaged regardless of how long is the text.

HOW TO MAKE YOUR CONTENT SCANNABLE

  •  Use SubheadingsHow To make your content easier to read

Subheadings help divide the information into sub-sections that make navigation much easier. They allow your readers to quickly find the part that interests them.Subheadings simply make your visitors want to scroll downwards, which is something that you want them to dos it means they spend more time on the blog and they get to see more content and other bits on the blog as well like “Recommended Reading” for example.

  •  Keep Your Paragraphs Short

Bite-sized chunks of text are easier to read than big ones because shorter paragraphs help readers to digest information faster which encourages them to read more.

Also, short paragraphs give your reader some space to read and the white space between them keeps your content clutter-free. Keep it to 1 to 3 sentences in a paragraph if you can but it really depends on what you have to say in your content as well so this is mostly up to you.

  • Use Visual Images and Video 

They are the best way to create an emotional connection with your audience. After all, we live in a world ruled by visual so it’s only normal to use visuals in blogging as well.

Visuals are a great way to interrupt your readers while keeping them a little more interested but you need to make sure to always use high-quality and relevant images and videos. Also people tend to remember things easily when they are presented visually. Just think of our kids and their love for Youtube for example – my eldest is using it quite a lot to find out about the latest gadgets and toys.

Pinterest, Youtube and Instagram became all so popular in the last couple of years because of visuals! So use whatever photographs fit your article and your subject or even create your own infographics, comics, memes, charts or videos.

It’s All About the Images [infographic by MDG Advertising]

by <a href="http://www click now.mdgadvertising.com/” target=”_blank”>MDG Advertising

  •  Use Readable Fonts

Have you ever come across a very catchy article title and subject, click on it only to be taken to a website with a black background and white writing or simply some calligraphic that is very hard to read? Well I did and I easily got tired of it and just moved on to a different site more reader friendly.

If you would like to read more about white and black on a site I strongly recommend this article on Web designer  depot.

But no matter what background you use fonts do matter. They can make you love or hate a particular article or site. The type of fonts you’re using, colors, size and the consistency of your fonts can make or break your content.

Ways to make your font more readable:

  • Avoid using more than 2 types of fonts.
  • Avoid using too much capital letters as readers might feel you are screaming at them.
  • Use simple readable fonts like Arial, Verdana, Georgia and Times New Roman.
  • I know they are nice but stop yourself from using too many decorative font types like Indie Flower, Lobster, Pacifico, Satisfy.
  • Never use less than 12px for body text. Any smaller than that and it will be hard to read for anyone.
  • Always make your headings larger than your body text.
  • Be consistent with your style, sizing and spacing.

I hope this is helpful and if you write your articles in WordPress like I do than you have a tool that can measure the readability of your text. I use Yoast SEO on this site and others and it is very useful. There is also a site that measures the readability of your posts too.

 

5 Things You Should Never DO On Social Media

Things you should never DO on social media

My journey on social media started a year after I started blogging – quite late one might say, but now there are still almost 7 years since my first ever tweet.

I mean I was on Facebook but not for promoting my blog posts. I discovered Twitter when I was invited at my first “blogger outreach/social media event” and I couldn’t get enough of it. For the first couple of tears I was quite obsessed with it and was beginning and ending my day on it. 

But soon other social media channels appeared – Pinterest and Instagram – so my focus shifted. I liked these two more as they made me show my creative side as well. 

So over time I learned quite a bit about how one should do and not do on social media. This time I want to talk to you about the DO NOT’s on social media.

  • NEVER BUY FOLLOWERS, LIKES AND +1S – I know we are all tempted…more followers, more reach etc. In some cases this might be true but if you’re cheating and if you are buying your followers than it will simply NOT WORK because the likes,followers are NOT REAL. It is simply unethical and dishonest!
  • NEVER ASK FOR FOLLOWERS or RE-SHARES – You don’t have to beg to receive. If you have good stuff to share than you will get re-shares and more followers. Asking for followers and re-shares makes you look WEAK. 
  • NEVER OVERLY PROMOTE YOUR PRODUCT/SERVICE – You simply can’t fill your social media channels with promotion only. Your home feed will become boring and your followers will simply…UNFOLLOW you. Some people think that social media’s primary purpose is promotion but they couldn’t be further from the truth. According to Guy Kawasaki (Chief evangelist of Canva), the right ratio for promotion to adding value is roughly 1 to 20. So for example you can post once about your latest blog post/product and the next 20 times needs to be something that is valuable, something that adds information or assistance or analysis or entertainment. One time you promote and 20 times you add value
  • NEVER CALL YOURSELF AN EXPERT OR A GURU – Bragging about yourself is like asking for followers/shares. If you are not an expert, calling yourself an expert is not going to make you one. For most part of the online world you will certainly sound ridiculous.
  • NEVER SHOUT ABOUT UNFOLLOWING PEOPLE – Is just silly! Social media is for grown up stuff (well mostly) and if you want to act like one don’t embarrass yourself. Even when people tag you saying that they unfollowed you, just move on. Maybe it’s for the best that they unfollowed you. It’s better to be unfollowed than be trolled or have disagreements on social media. 

These are the things I’ve learned so far but I am sure that there are lots of other things that you will learn by yourself with time. So, do let me know if you have any piece of advice you would like to share.

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Source: “The Art of Social Media” by Guy Kawasaki and Peg Fitzpatrick.

How to be a successful parent blogger

How to be a successful parent blogger

If you are like me and you want to share your parenting experience and your advice further than the your immediate group of family friends than you might want to start a blog. Who knows…if it happens to have a nice writing style your blog could actually be successful!

How to be a successful parent blogger

I started blogging around 5 years ago(on a different web address of course) and since then I developed quite a bit of experience and I thought it will be good to share my advice with my readers too! Blogging world is always in need of new voices! I love reading other blogs and responding to comments about what I’ve written! Blogging is a fun and easy way to be creative, a modern place for a diary and a way to make new friends I might say.

Here is what I think you might want to think of and consider to try if you decide you want to start blogging:

  1. Find your niche – What is it that you like doing? What is that unique thing you would like to share with the world? There are millions of general parenting blogs, crafting and cookery blogs so if you want your blog to be known all over the world you will have to be different! It is good to have a focus when you write. For example I love writing about my family travels and cookery so this is what you will mostly find on my blog. But you might be passionate about crocheting or even cycling so find your own style and specialise in that.
  2. Don’t invest before trying it out – Before starting investing in hosting, design and a web address for a blog why don’t you start blogging for free? Visit blogger sildenafil 100mg price.com and wordpress.com and these sites will allow you to build your own free blog and guide you through each step. When you are sure that blogging is for you than you can start to invest as well. So you can get yourself a web address that will describe you and what you want to write well.
  3. Decide what you want to share on your blog – Because you are a parent there are other things you might want to consider when you start a blog. You need to be careful about what information you put in the public domain as anyone can see it so you might want to keep your address and very personal things private. Besides that there are several other questions you might want to ask yourself before starting to write about your family: Are you going to blog under your real name, under a pseudonym or anonymously?  Are you going to put pictures with family on the blog? And if so…do you want to show pictures with their faces? Some parent bloggers chose to keep their children faces away…Are you going to use your kids full names on the blog or just pseudonyms? You need to make sure you are comfortable with the things you are sharing.
  4. Network with other bloggers – It takes time to build up a blog and readership so arm yourself with patience. Your blog posts will get lots of hits straightaway, or hundreds of comments unless you get yourself known out there. So create yourself some social media accounts for your blog especially if you want to blog anonymously and start interacting with other parent bloggers but not only. Twitter is great for easy interaction and promotion but don’t sit back and wait for people to just interact with you. Join in with conversations and get to know other bloggers blogs. Read and comment on other blogs as that will encourage their owners and their readers to come and visit your blog too. Most of the time parent bloggers are supportive with each other and for sure you will find some bloggers that you will just sync with and you will create your own online community.
  5. Relax  – Don’t feel under pressure to write every day. Write when you feel like writing and when you have something to say. A short post every couple of days or once a week its completely fine. Take it at your own speed and keep it fun as that is the way you will continue to enjoy what you are doing.