First of all you need to make sure you have a catchy title. If the title of your article is not catchy enough then the reader will not open the link.
Secondly, I must recognise that these days I start by scanning the text of an article before I actually decide to start reading it. And I think that most of the people that read articles online are the same as me, So your article needs to be easy to scan. If it’s not then the reader might not bother to scan at all. You need to organise your content in clear and easy-to-read format so that you make sure that you can keep your readers engaged regardless of how long is the text.
HOW TO MAKE YOUR CONTENT SCANNABLE
Subheadings help divide the information into sub-sections that make navigation much easier. They allow your readers to quickly find the part that interests them.Subheadings simply make your visitors want to scroll downwards, which is something that you want them to dos it means they spend more time on the blog and they get to see more content and other bits on the blog as well like “Recommended Reading” for example.
Keep Your Paragraphs Short
Bite-sized chunks of text are easier to read than big ones because shorter paragraphs help readers to digest information faster which encourages them to read more.
Also, short paragraphs give your reader some space to read and the white space between them keeps your content clutter-free. Keep it to 1 to 3 sentences in a paragraph if you can but it really depends on what you have to say in your content as well so this is mostly up to you.
Use Visual Images and Video
They are the best way to create an emotional connection with your audience. After all, we live in a world ruled by visual so it’s only normal to use visuals in blogging as well.
Visuals are a great way to interrupt your readers while keeping them a little more interested but you need to make sure to always use high-quality and relevant images and videos. Also people tend to remember things easily when they are presented visually. Just think of our kids and their love for Youtube for example – my eldest is using it quite a lot to find out about the latest gadgets and toys.
Pinterest, Youtube and Instagram became all so popular in the last couple of years because of visuals! So use whatever photographs fit your article and your subject or even create your own infographics, comics, memes, charts or videos.
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Use Readable Fonts
Have you ever come across a very catchy article title and subject, click on it only to be taken to a website with a black background and white writing or simply some calligraphic that is very hard to read? Well I did and I easily got tired of it and just moved on to a different site more reader friendly.
If you would like to read more about white and black on a site I strongly recommend this article on Web designer depot.
But no matter what background you use fonts do matter. They can make you love or hate a particular article or site. The type of fonts you’re using, colors, size and the consistency of your fonts can make or break your content.
Ways to make your font more readable:
- Avoid using more than 2 types of fonts.
- Avoid using too much capital letters as readers might feel you are screaming at them.
- Use simple readable fonts like Arial, Verdana, Georgia and Times New Roman.
- I know they are nice but stop yourself from using too many decorative font types like Indie Flower, Lobster, Pacifico, Satisfy.
- Never use less than 12px for body text. Any smaller than that and it will be hard to read for anyone.
- Always make your headings larger than your body text.
- Be consistent with your style, sizing and spacing.
I hope this is helpful and if you write your articles in WordPress like I do than you have a tool that can measure the readability of your text. I use Yoast SEO on this site and others and it is very useful. There is also a site that measures the readability of your posts too.